PPC: What is it, why do I need it and will it work for me?

PPC stands for pay per click. It means exactly what it says – you pay for every click you receive. This is not necessarily a bad thing, even though pay per click may sound expensive. If you’d like to meet us to further discuss pay per click, you’re welcome to make an appointment at one of our Brisbane, Sydney or Melbourne offices.

Pay per click (PPC) and your online sales

Let's look at PPC logically. Say you sell products worth $10 each. Every time someone clicks on your ad (ads are displayed down the right side of Google when you do a search) it costs you $0.10. That means that you can get 100 visitors to your website and if only 1 of those visitors makes a purchase you will have broken even in terms of PPC.

However, if we are managing a campaign for you and you are not getting at least a few purchases after 100 visitors, then something is probably wrong.

If you make five sales ($50 worth of sales) within 100 visits, that is a profit of $40. How much more can you now spend to get more customers? A Google Adwords Campaign is a brilliant tool for optimising your online business’s performance.

We can manage pay per click campaigns from any of our Brisbane, Sydney or Melbourne offices.

Improving your business using a Google Adwords Campaign

Whether your business is selling products for $5 or $1000, you can make a huge profit with a proper Google Adwords Campaign. But what if you offer a service instead? Well, it is exactly the same. How valuable is a qualified lead to your business?

Pay Per Click is great if you need immediate qualified visitors to your website. These are visitors who you will easily be able to turn into long-term, grateful customers. As long as you continue to make a good return on investment (ROI), you can continue to run PPC campaigns indefinitely.

There are different platforms from which you can run pay per click campaigns. These include:

• Google Adwords
• Yahoo! Search Marketing
• Microsoft AdCenter

There are also several third-tier search engines. We will start your campaign on Google Adwords and once profitable we can move it over to the other platforms as well. Contact us to arrange a meeting in Brisbane, Sydney or Melbourne.